Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who did not get yet their opportunity in life... But what started as a hobby for many, has turned into a lucrative profession for some.
1-Sponsorship.
Many podcasters profit from their podcast by having companies, related to the show's content, sponsor the podcast. Sponsorship is usually indicated by an audio advertisement. Podcasts can also include what would be considered traditional commercials very similar to what is heard in a radio broadcast.
2-Advertisements in Podcast Transcripts.
Many podcasters create transcripts of podcasts, and post the transcript in an RSS feed. Podcasters will often sell advertisements to be included in the podcast show transcript. The advertising agencies attempt to match advertising content with the podcast's content.
3-Publicize other Ventures.
Many podcasters use podcasts as a covert advertisement. They use the podcast to attract interest to other products or services through which they receive a revenue share.
4-Subscription Based Podcasts.
No, not Cerious radio, some podcasters have moved to a subscription model where subscribers pay a weekly, monthly or annual fee to subscribe to the podcast show's contents.
5-Communication.
Other podcasters see no need to profit directly from the podcast. The podcast is used as a means to communicate, establish brand and name recognition.
6-Additional Benefits - Part of the Whole.
Some companies may promote their product or service by offering podcasts as an added benefit. In other words the podcasters are not selling the podcast in itself, but customers receive access to the podcast as part of something larger.
Podcasting once defined as a geek hobby, has now become a whole industry...
Nabiha Abdul-wahab
2 comments:
Hi ladies, great thoughts. I wanted to share that some podcasters use transcripts of their shows as premium content for newsletter subscribers, for a paid section of their site or repost portions of the transcripts as articles elsewhere on the web. I've even had one client use his archived transcripts as a self-published book, which he sold.
At The Transcript Library we do a lot of work for podcasters that are looking for keyword-dense content and seo.
And the deaf community certainly appreciates the availablility of transcripts.
Thanks for all the great information.
nice article to share, rich of informations that covered the whole topic in a very smooth and benign way. podcasting is developing rapidly these days and its a nice topic to be read about :)
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